Handcrafted luxury goods
From the Shores of Cape Cod
In the world of handcrafted soaps, Caroline Laye, founder of Atlantic Soap Co., has made a name for herself by blending the beauty of Cape Cod with the artistry of soap making. Her creations are inspired by the Atlantic Ocean, drawing from both the coastal landscapes of New England and traditional soap-making practices from around the world. Each bar is more than just a soap—it’s a tiny piece of art, filled with intention, creativity, and a love for the natural world.
Infused with the ocean
Caroline's love for the Atlantic Ocean runs deep. “The Atlantic Ocean makes me think of adventure and a great big world of cultures, craftspeople, travel, and possibilities. I’m intrigued by soap-making techniques on both sides of the Atlantic.” This global outlook, mixed with her Cape Cod roots, led to the name Atlantic Soap Co., reflecting the adventurous spirit she wanted to infuse into her brand.
Every bar of soap contains seawater sourced directly from Woods Hole, MA, bringing a literal touch of New England into each product.
Tiny Works of art
Caroline’s approach to design is as thoughtful as the process itself. “I consider my soaps to be tiny works of art. I take a minimalist approach to recreating landscapes and natural elements from the coastal environment around me.”
Each bar is crafted with care, often inspired by specific scenes in New England. “Field & Sky is inspired by the salt marsh near my house on an overcast day, and Beach Rose is meant to evoke sunset in the dunes.” Her understated designs invite people to see what they choose, from wind and waves to the patterns left in the sand after the tide recedes.
Luxurious ingredients
Caroline uses her refined artistry to embed the colors, scents and sensations of the seaside into every bar of soap and product she makes. She develops luxurious recipes by infusing high quality, ocean-inspired ingredients like sugar kelp, seaweed extract, black sand and sea clay, that will transport you to the shores of the Atlantic every time you use her products.
How it all Started...
For Caroline, Atlantic Soap Co. began as a creative outlet during a time when she felt stagnant in her retail career. “I was feeling stuck in my retail sales job and craving a creative outlet that could be all my own. I found a magazine about soap making and got completely hooked! I love the process and the endless possibilities. From day one, I always looked at soap making as a potential business, never just a hobby.”
Her passion for soap making was immediate and powerful. What started as an interest quickly turned into a thriving business, one where Caroline could combine her love of craftsmanship, nature, and entrepreneurship into a brand with lasting appeal.
Caroline’s greatest joy comes from having creative control over her work.“Having complete creative control of my business has been the highlight of my professional life.”For her, the ability to bring her vision to life without limitations is a reward in itself.
We invite you to indulge in our luxurious, handcrafted home and bath products.
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