Caroline's love for the Atlantic Ocean runs deep. “The Atlantic Ocean makes me think of adventure and a great big world of cultures, craftspeople, travel, and possibilities. I’m intrigued by soap-making techniques on both sides of the Atlantic.” This global outlook, mixed with her Cape Cod roots, led to the name Atlantic Soap Co., reflecting the adventurous spirit she wanted to infuse into her brand.

Every bar of soap contains seawater sourced directly from Woods Hole, MA, bringing a literal touch of New England into each product. 

Caroline uses her refined artistry to embed the colors, scents and sensations of the seaside into every bar of soap and product she makes. She develops luxurious recipes by infusing high quality, ocean-inspired ingredients like sugar kelp, seaweed extract, black sand and sea clay, that will transport you to the shores of the Atlantic every time you use her products.

For Caroline, Atlantic Soap Co. began as a creative outlet during a time when she felt stagnant in her retail career. “I was feeling stuck in my retail sales job and craving a creative outlet that could be all my own. I found a magazine about soap making and got completely hooked! I love the process and the endless possibilities. From day one, I always looked at soap making as a potential business, never just a hobby.”

Her passion for soap making was immediate and powerful. What started as an interest quickly turned into a thriving business, one where Caroline could combine her love of craftsmanship, nature, and entrepreneurship into a brand with lasting appeal.